Frequently Asked Questions

General questions

What is LeadsMarket.com?

LeadsMarket.com LLC operates a technology platform that serves as an online marketplace where publishers can sell consumer requests and buyers can pay a flat price per lead, per call or per click.

Are there any fees to join LeadsMarket.com as an Advertiser or as a Publisher?

No.

Publisher’s FAQ

Why choose LeadsMarket’s pay-per-lead program?

Publishers are one of our top priorities. We provide industry-leading payouts, unparalleled technical support, and prompt weekly payments. Additionally, our partners get customizable website templates and forms.

Can I join LeadsMarket.com if I reside outside of the United States?

Yes. LeadsMarket.com accepts advertisers and publishers from all over the world.

When do I get paid?

We pay commissions weekly to publishers who have earned more than $100. We abide by NET 7 payment terms which means commission payments are paid about seven days from the end of each billing period.

What is your minimum payment policy?

Payments will be sent provided your account has reached a minimum of $100 in revenue.

What is the Publisher Referrals Program, and how much can I make referring publishers?

The Publisher Referrals Program rewards you for every publisher you sign up with LeadsMarket.com. We pay 3% bonus on ALL commissions generated by all of your referred publishers. This will be paid as part of your monthly commissions and you can check the Referral Program Revenue in your statistics reports.

If you would like to refer someone to LeadsMarket.com, please make sure to send them your unique referral tracking link which can be found in the Publisher Dashboard.

What types of media do you allow to promote offers on LeadsMarket.com?

We supply publishers with tested email and banner designs for each offer. We allow publishers to use their own designs as long as our publisher team approves them first.

Am I able to use my own website or do I have to use yours?

LeadsMarket.com has many options for our publishers, you can either send to our site or use your own.

What types of sites do you accept for promoting LeadsMarket.com offers?

Our publisher team will review your site to make sure it is legally compliant and does not trick consumers.

What kind of traffic do you accept?

We accept PPC, SEO, E-mail and Radio/TV traffic. We do not accept any Call center, incentivized, non-online or Brokered traffic.

Can you provide us with some conversion ratios?

Conversion rates and performance stats can be provided based on different price points. Please ask a dedicated account manager for additional details.

Can you drive traffic to our website?

We can redirect consumers directly to your website in real-time through the clicks platform. Please ask a dedicated account manager for additional details.

How do I download the suppression file for an e-mail campaign?

Login to your publisher account
Click My Campaigns
Select desired campaign
Link to download the suppression file will be on the left side.

Forgot Your Password?

On the Login page, press the link to reset password.

How do I join LeadsMarket.com as a publisher?

Click the publisher's button in the top menu
Fill out the one-page application
Await approval. The review process is typically a few days. We will review your application once submitted and respond with our answer.

How often are my performance statistics updated?

All statistics are displayed in real-time. You can login 24 hours a day to view your performance reports.

What methods can I get paid?

We offer Direct Deposit, Wire Transfer, Check in the Mail, PayQuicker, Payoneer and Paypal.

Do I need a W-9 or a W-8 BEN form to get paid?

US publishers are required to fill out the W-9 Form. Publishers outside the United States do not have to fill out a W8 BEN Form to get paid, but it is recommended.

How do I know which marketing methods are permitted for an offer?

Each offer lists allowed method of marketing. Please make sure you strictly follow the instructions for each offer.

View Loan Offers Compliance Guide

Do you provide Forms or do I need my own?

We gladly provide our publishers forms so that their technical work is greatly limited, you can also use your own form and post to us via API.

Can I promote LeadsMarket.com offers on Social Networking and Job Listing sites?

As long as consumers are not deceived we allow promotion on social networking and job listing websites. Please contact your Publisher Manager for approval before proceeding.

How is your traffic generated?

We generate traffic through online media such as search engine marketing, and e-mail promotions while also focusing heavily on Radio and TV traffic. We do not accept any call center, incentivized, non-online or brokered traffic.

For Search / PPC marketing, can I bid on or utilize brand names?

No. We provide a list of terms that should be added as NEGATIVE match.

How do I get the tracking link for a campaign?

Setting up your tracking link for a campaign is easy. Follow these steps:

Login to your publisher account
Click My Campaigns
Select desired campaign
The tracking link will be on the right side. You can create up to 3 sub-IDs.

How does LeadsMarket.com prevent and handle fraud?

Our priority is to ensure that our advertisers get only the best quality leads and valid sales.

We monitor every campaign to detect and deal with fraud attempts such as suppression list abuse, duplicate, and proxy IPs, bots, click frequency, and more.

If you know or suspect a publisher or advertiser is conducting fraud, please report them by filling out our contact form, and we will investigate immediately.

Confirmed fraud will result in removal from our publisher network for life. We report all offenders to the advertiser as well as federal and state authorities.

What kind of customer support do you offer?

Each account has a dedicated Account Manager with many years of industry experience. Tech and Creative support is available to all publishers and advertisers.

Lender’s FAQ

Is there a minimum purchase amount?

There are no limits or restrictions; you can purchase any amount of leads you desire.

Are you in compliance with the Online Lenders Alliance guidelines?

LeadsMarket.com is an accredited vendor through Online Lenders Alliance.

I am a local storefront; can I benefit from your program?

We offer leads for businesses of all sizes. Inquire about our Storefront Program to get more information on how to help increase traffic to your business.

What are your lead delivery methods?

We can integrate with any third-party lead management software or proprietary system. We can also deliver leads via Email if there are no systems available.

Resources for growing

For Publishers

How to Choose the Right Affiliate Program

LeadsMarket’s affiliate program is one of the most popular in the industry, offering a variety of benefits to affiliates, including weekly payouts, high-converting landing pages, and a self-service online affiliate portal.If you’re interested in becoming an affiliate and deciding which affiliate program to join, LeadsMarket’s Affiliate Academy is a great place to start. The academy ...

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Oct. 11 2023

Company Updates

Celebrating LeadsMarket 12th Birthday

For the past 12 years we helped millions of consumers connect with personal loan lenders. We have established ourselves as an industry leader with best in class compliance practices and groundbreaking technology. But none of this could have been possible without our amazing team and loyal lenders and affiliates. Thank you for being a part ...

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Jul. 13 2023

Company Updates

Compliance in Consumer Finance Lead Gen

In today’s world where everyone is glued to a mobile device, lead generation has become a central pillar of success for lenders in search of new borrowers. Using a skilled lead generator can reduce your new-borrower acquisition costs. But you must be selective amid growing concerns about privacy breaches, misleading marketing practices, and unethical behavior. ...

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Jul. 13 2023

View resources